McKinsey’s Dubai office
Margaux Constantin is an Associate Principal in McKinsey’s Dubai office. She leads McKinsey’s tourism destination service line globally
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Developed more than 30 region level and country level tourism strategies within the GCC, Middle East, Africa, Europe, North America and Asia including aspiration setting, value proposition, source markets and target segments, hospitality offering, infrastructure, product offering and marketing strategy, as well as potential deep dives in specific tourism related masterplans and FDI attraction.
Developed McKinsey’s Business Intelligence and Data Analytics toolkit for tourism
Authored a report on Overcrowding with the WTTC articulating the key steps for destinations to become more sustainable.
Conducted multiple innovation summits for leading real estate developers and major events globally to help redefine what cities will look like in 2030 with a clear focus on the tourism value proposition. Themes addressed have included both hard infrastructure (utilities, buildings, grid network) and lifestyle (retail, entertainment, vibrant city life).
Margaux Constantin received a Master of Science in Management from HEC Business School in Paris.
Dubai is the main tourist destination in the Middle East and it has moved quickly to secure its population and plan, said HE Issam Kazim the CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM).
Majid al-Ghanim, is Managing Director of Tourism & Quality of Life at the Saudi Arabia General Investment Authority (SAGIA). “We believe that things will be recovered more quickly than it looked at the start of the pandemic,” he said.
There was a huge boost to the optimism of Middle East travel operators when Dr Marcus Lee, Chairman of Association of SME Business owners in China revealed the ‘confidence is back’.
“It’s different strategies depending on where they are and their clientele,” he said. He agreed that domestic tourism was an ideal focus to aid the survival of tourism sectors. “That’s fine for some countries China, US, Brazil or UK, but if you’ve got a lot of islands like Greek islands or a lot of places that are quite small like the Seychelles, they will find it much more difficult to deal with domestic tourism.”
In Jordan Dr Abed Alrazzaq Arabiyat, MD of Jordan Tourist Board, was another advocate initially of domestic tourism but he explained how his country is ‘enhancing content’ with 360-degree virtual tours and concept vacations with a food or astronomical theme.
