HRH Princess Dana Firas

ITSC 2019 Speaker
HRH Princess Dana Firas
President
Petra National Trust

HRH Princess Dana Firas serves as the President of Petra National Trust and is a liaison with the The Royal Hashemite Court and Jordanian government ministries.

She worked in the office of H.M. Queen Noor of Jordan on projects promoting sustainable development, peace, and human rights. Since 2008, Princess Dana has chaired the Board of the Petra National Foundation. She was named a UNESCO Goodwill ambassador in June 2017 by the UNESCO Director-General Irina Bokova. Her advocacy for the cause of cultural heritage preservation and awareness resulted in their inclusion in two World Tourism Organization declarations. In 2016 she joined the Board of the Fulbright Commission in Jordan.

She earned a BA in International Relations and Economics from Boston University, a MSc in International Development from the London School of Economics, and an MPA in Public Policy and Development from Harvard University’s John F. Kennedy School of Government, where she was a Fulbright scholar.

In 2003, Princess Dana co-authored an article entitled “From the Environment and Human Security to Sustainable Security and Development” in the Journal of Human Development and Capabilities. In 2006, she authored an article for the 2007 State of the World Report and participated in the launch of the report in Washington DC. In 2012, she contributed to a publication entitled “Tourism and Archaeological Heritage Management at Petra: Driver to Development or Destruction.”

Christopher Doyle

ITSC 2019 Speaker
Christopher Doyle
Executive Director, Europe & Central Asia
Adventure Travel Trade Association (ATTA)

For nearly 15 years, Chris has served an influential role in the strategic direction and innovative development of the Adventure Travel Trade Association. A global organization with more than 1,300 members in 100 countries worldwide, ATTA Members share a commitment to the responsible development of tourism.

In addition to overseeing the ATTA’s development efforts throughout Europe and Central Asia, he serves as a strategic advisor to public and private organizations, tourism boards and ministries, DMOs, NGOs and development agencies worldwide. Recognized as an inspirational speaker and innovator, he also serves as an AdventureEDU facilitator/instructor of best practices and long-range responsible tourism development planning.

Chris is based in Gothenburg, Sweden.