Sadiq is the Marketing and Promotions Manager for the Middle East at South African tourism. This exciting role, gives him the opportunity to gain insight into the Middle East travel market and to market South Africa as a key destination for both leisure and business travellers.

Sadiq also held the role of Aviation Solutions Manager at IATA and worked closely with key customers which include Kenya Airways and Civil Aviation, SAA, Ethiopian Airlines, Zambia national Airlines and has held sales management positions Cathay Pacific Airlines, Virgin Nigeria Airways and Emirate Airlines.

Sadiq is always requested to participate in panel discussions on Halal travel and South Africa’s focus on attracting halal travelers.