Lilly Ajarova is a tourism expert and passionate conservationist currently serving as the Chief Executive Officer of the Uganda Tourism Board (UTB). Popularly referred to as “Mama Chimp,” Ajarova has been recognized for contributing to the Uganda’s economic development through tourism marketing and wildlife conservation and management.

She is a recipient of the prestigious National Golden Jubilee Award, Tourism Excellence Award, Wildlife Conservation Award, Top Africa100 Women in Travel, Africa’s most influential women in business andgovernment among other accolades.

Ajarova has also provided leadership as a member on the advisory committee of Pan African Sanctuary Alliance (PASA) who developed policies, standard operating procedures and best practices for the 22 sanctuaries and wildlife centers in 13 African member countries of PASA. She is a proud Rotarian, mother, mentor, and educator.