Ola Wright

ITIC Speaker
Ola Wright
Chief Executive Officer
West Africa Tourism Organisation(WATO)

The impressive commitment of this passionate, self-motivated, and intelligent woman to the travel and tourism industry is evident in her tireless efforts to improve the sector’s activities, structures, and people. With over 30 years of experience in business ownership, management, consulting, and administration, she has worked with governments in Africa and the Caribbean, organised global events, and held various roles.

She currently works as a Tourism Consultant for global organisations and destinations in West Africa and also holds the position of Chief Executive Officer at the West Africa Tourism Organisation (WATO). Her efforts have led to the development of stronger working relationships among countries in the region and the creation of projects such as the West Africa Integrated Travel (WAIT) and the West Africa Ecotourism Network (WAEN). Furthermore, she has facilitated the signing of Memorandums of Understanding (MoUs) for exchange programs of Best Practices among countries in the region.

In addition to promoting West Africa to the world, she has initiated the Freedom Pilgrims program to reconnect people of African descent in the Diaspora with the continent. Her extensive global travels and work have made her an expert in exotic destinations and diverse cultures.

Trained as a Scientist, she has transitioned from being an Image Consultant and Event Planner to emerging as a tourism guru. She holds a Master of Science degree in Tourism Marketing Management from Bournemouth University (UK) and has been honoured with several awards for her contributions to tourism development in Africa.

Her recent and current works include:

  • West Africa Ecotourism Network (WAEN) – Developing a network of ecotourism practitioners and projects in West Africa, a project supported by the World Bank Group
  • The Mangrove Ecotourism project – developing sustainable community-based tourism using existing natural resources of mangroves and other associated biodiversities.
  • The West African Cocoa Trail Tourism Project – An Agri-tourism project that trails cocoa production in West Africa.
  • The project “WAIT” (West Africa Integrated Travel) – is set to connect West Africa seamlessly and promote a joint marketing effort. To draw attention to the relevant authorities and policymakers on the need to ease up travel blocks within the region.
  • SHEW Africa project – SHEW Africa is an acronym that stands for See Hear Eat Wear Africa. It refers to a project that promotes positive image branding and awareness of the African continent and its people.
  • ECOTOUR – Working with countries of West Africa to implement the recently adopted Tourism Policy of the Economic Community of West African States (ECOWAS)
  • Capacity Training – Training and developing Tourism stakeholders across West Africa