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Message from Dr. Taleb Rifai

Former Secretary-General , United Nations World Tourism Organization “ The International Tourism and Investment Conference (ITIC) 2019 takes place amidst rapidly changing geopolitical scenes. It is intended to trigger a ...
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Rebranding tourism in Africa

Despite its wealth of natural attractions, Africa still only attracts 4.2% of the world's tourists. Unchallenged negative stereotypes about the continent and an over-reliance on traditional markets are undermining growth ...
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