Having over two years representing Jordan in the UK and over 20 years of hands-on experience in both UK and international markets, Lizette is a results-driven travel professional with a strong focus on creating impactful and memorable tourism campaigns.

As a speaker at this summit, she brings a wealth of experience in strategic planning and execution of global tourism promotions, managing high-profile trade shows and launching innovative digital campaigns that engage target audiences. Having experience spanning multiple markets gives her a deep understanding of the changing travel landscape and the ability to deliver meaningful results.

By sharing perspectives on the unique opportunities in the Jordanian tourism sector and the broader challenges and innovations shaping global tourism today, Lizette is particularly excited to showcase what Jordan has to offer at this summit.