Judy is founder of Sustainable Travel & Tourism Agenda, a Pan African organisation shaping a sustainable future for Africa’s tourism.

With over 20 years’ experience Judy designs, implements and monitors community and Public, Private Partnership led conservation initiatives.

In 2019, Judy was awarded the Sustainable Citizen Award by “Forbes Woman Africa” in recognition of her outstanding contribution to awareness and knowledge of sustainability in tourism in Africa and in 2020 received the Responsible Tourism Legacy award from CREST and was also named amongst the top 40 global shakers in sustainable tourism.