HRH Princess Dana Firas serves as the President of Petra National Trust and is a liaison with the The Royal Hashemite Court and Jordanian government ministries.

She worked in the office of H.M. Queen Noor of Jordan on projects promoting sustainable development, peace, and human rights. Since 2008, Princess Dana has chaired the Board of the Petra National Foundation. She was named a UNESCO Goodwill ambassador in June 2017 by the UNESCO Director-General Irina Bokova. Her advocacy for the cause of cultural heritage preservation and awareness resulted in their inclusion in two World Tourism Organization declarations. In 2016 she joined the Board of the Fulbright Commission in Jordan.

She earned a BA in International Relations and Economics from Boston University, a MSc in International Development from the London School of Economics, and an MPA in Public Policy and Development from Harvard University’s John F. Kennedy School of Government, where she was a Fulbright scholar.

In 2003, Princess Dana co-authored an article entitled “From the Environment and Human Security to Sustainable Security and Development” in the Journal of Human Development and Capabilities. In 2006, she authored an article for the 2007 State of the World Report and participated in the launch of the report in Washington DC. In 2012, she contributed to a publication entitled “Tourism and Archaeological Heritage Management at Petra: Driver to Development or Destruction.”