Ibrahim Ayoub

ITIC 2018 Advisory Board
Ibrahim Ayoub
Group Chief Executive Officer & MD
ITIC & Invest Tourism Ltd

Board Member – Keynote Speaker – Experienced Financial Advisor specialised in structuring investments in travel and tourism, real estate, mixed-use projects and other sectors of the economy.

Holder of a Master’s in Finance from the University Paris 1 Pantheon Sorbonne (IAE Paris), France, since 2018, Ibrahim is the Founding Partner, Group CEO and Board Member of International Tourism Investment Corporation Ltd, ITIC Ltd, and Invest Tourism Ltd which are UK-based companies and is also a Director of Daiichi Display Ltd, located in Mauritius. The businesses he spearheads, provide financial advisory and consultancy services facilitating and structuring investments in projects in hospitality and other sectors of the economy but also insights, market intelligence, publishing and marketing services to enhance the value of his customers. In addition, ITIC Ltd specializes in the conception, production and organisation of tourism investment conferences around the world (London, Botswana, South Africa, UAE, Saudi Arabia, Bulgaria, Jamaica, Mauritius, etc.).

Ibrahim hails from a family of industrialists who pioneered in the 1930s the introduction of heavy vehicles (buses and lorries) in Mauritius, an island in the southern part of the Indian Ocean. With the entrepreneurial skills and business acumen he acquired from his family, he brings to his clients a unique blend of 30 years of hands-on experience and multi-faceted advisory services in a broad spectrum of business areas ranging from financial services to tourism, real estate, and mixed-use development as well as in the classy creation & organization of events, marketing, and publishing.

Ibrahim has earned over the years a well-deserved global reputation by advising governments on their investment strategies to channel FDI to their destinations. His in-depth expertise in Corporate Finance is highly sought by the private sector in developing project concepts, business plans, and financial modeling as well as fundraising to clients in structuring either debt or equity or a combination of both for their projects. He also advises and structures partnerships and joint ventures for his clients.

Ibrahim has been instrumental in building a recognized global brand called the International Tourism & Investment Conference – ITIC (www.itic.uk). ITIC delivers annual international tourism investment conferences in different parts of the world in collaboration with ministries of tourism of different countries and the leading industry organisations to provide a forum for delegates to interact with leaders and policymakers of the travel and tourism and financial services sectors to discuss current but also emerging issues and challenges as well as on future trends in the sustainable development of travel and tourism. Ibrahim has also created a platform for project owners/developers to engage with potential investors.

During his career, he has also been working with high-profile companies and multinationals to develop their marketing and communication strategies. One of his major achievements was advising one of the leading banks in Mauritius on their marketing and communication strategies as well as advising on the rebranding of the bank. His company was bestowed the award of the best Annual Report design by PWC in Mauritius in 2005.

From 1994 up to 2018, he played an influential role in publishing several financial publications for his blue-chip clients in Mauritius and Africa as well as for the Mauritian government.

He was also the Founder member of FAIR (Fournisseur d’Acces à l’Internet Réunis) and in the years 2000-2004, he played an instrumental role by participating with members of the association in high-level negotiations leading to the liberalisation of the telecommunications industry of the island.

Ibrahim has hands-on experience in marketing and communication as well as the relevant financial academic background in Corporate Restructuring, Mergers & Acquisitions, Strategy and Financial Consulting, Legal, Fiscal and Financial Engineering, Bank Management and Investment Strategy and Capital Raising leading a project from its initial stage/conception up to its final delivery at world-class quality to any place in the world.

Last but not least, Ibrahim serves on the Boards of numerous organisations such as the International Tourism & Investment Conference, Investing in Tourism Sustainability Conference for Southeast Europe and the Commonwealth Entrepreneurs Club. He is also a member of the Institute of Directors in the UK and the London Chamber of Commerce and Industry, of the African Tourism Board and was a member of the Project Hope Africa Covid-19 Task Force. In Mauritius, he was the former President of Skal International-Mauritius and a founding member of the Rotary Club of Floreal.