Jeremy Sampson graduated from Canterbury College of Art, England, now the University for the Creative Arts (UCA), in visual communication.

A career working between London and Johannesburg in marketing, advertising, graphic design, public relations, reputation management and branding. He founded and was the Executive Chairman of the Africa operations of the international branding group, Interbrand until he stepped down in October 2014. Winning numerous awards along the way in the UK, USA and South Africa and in 2010 being awarded the prestigious Financial Mail AdFocus Lifetime Achievement Award. During that period the company either won or was shortlisted more times than any other in its field in the Financial Mail AdFocus and Finweek AdReview awards.

A former President of South African Designers, formerly a Fellow of the Chartered Society of Designers UK, formerly a board member of the Institute of Directors of South Africa, a Fellow of the Royal Society of Arts (UK), member IPA (UK) and Visiting Professor at University of Cape Town Graduate School of Business and Visiting Professor Da Vinci Institute. He has presented papers and spoken in Cancun, Mexico (World Stock Exchanges), Geneva, Switzerland (WIPO), Istanbul, Turkey (Unilever), Dubai, UAE (Hyundai) as well as London, Accra, Nairobi, Windhoek, Harare, and numerous times locally.

Today he is a director of Brand Finance Africa (the London based global group in 30 countries) and in addition consults/mentors/advises, sits on boards/advisory panels, writes and speaks and is very active in the media, including hosting programmes for Classic fm. Apart from the worlds of reputation and brands and branding his interests include art and printmaking and the world of wine.